Online Advertisting & Email Campaigns/Marketing

Each business is unique and the marketing strategy should reflect this. I can not only help you with optimising your site for search engines but can also manage your online advertising campaigns with sites such as Google Adwords, Bing and Yahoo to make sure you are constantly getting the best rate for your keywords and the most relevant traffic. I can also help you generate further interest from your user base through email newsletter campaigns.

Google Adwords - Pay Per Click

Pay Per Click refers to Internet advertising such as Google adwords, where advertisers pay only when the ad is clicked. These Ad's can either be displayed on the search engines themselves in response to key word phrases or on other websites those market audience may also be interested in your product. There can be a number of benefits to Paid Advertising over appearing in the normal search results. These include:

  • Testing how well certain keyword phrases perform for your business. This can prove useful in figuring out what the most benefical phrases are that relate to your business.
  • Temporary boosting of traffic to your site until a normal SEO campaign starts to produce results. Pay Per Click is instant whereas a normal campaign can take a few weeks to a few months to have a significant effect on traffic.
  • For instances where the keyword phrase is so competitive that a normal seo campaign would be too expensive to implement.

To get the best out of tools like google Ad-Words can be difficult so I can help take the stress out of it.

Email Marketing - creating Newsletters

I can integrate Newsletter functionality into your site which can allow you to collect users contact details so you can keep them informed about latest developments by email. From this software you can create beautiful custom designed emails, manage and organise subscribers and track the results of your email campaigns in real time.

For a small fee I will also design and build your own email template to compliment your brand and website so you can keep your customers informed.